Targeted and Re-targeted ads are critical to the success of any business today. Here's why:

Firstly, targeted ads are designed to reach a specific group of people who are likely to be interested in what you have to offer. By using data analytics and audience segmentation, businesses can create ads that are tailored to the interests and behaviors of a specific set of potential customers. This not only increases the chances of the ad being seen by the right people, but also improves the overall effectiveness of the campaign.

Secondly, re-targeted ads allow businesses to keep their brand top-of-mind for consumers who have already shown some level of interest in their products or services. For example, if a person visits your website but doesn't make a purchase, re-targeted ads can be used to remind them of your brand and encourage them to come back and make a purchase.

Finally, targeted and re-targeted ads offer a cost-effective way to reach potential customers. By only showing ads to people who are likely to be interested in your product or service, you can reduce the amount of money spent on ads that are unlikely to convert. This means you can get more bang for your buck and achieve a greater return on investment.

Overall, using targeted and re-targeted ads is essential for any business looking to effectively reach potential customers, build brand awareness, and grow their bottom line.