It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites.
Using Google Ads for marketing a small business is important for a number of reasons. First and foremost, it allows small businesses to reach a wider audience and increase their visibility online. With Google Ads, businesses can create targeted campaigns that specifically target the audience they want to reach, whether that's by location, interests, or other demographics.
Another important benefit of using Google Ads is that it allows businesses to track their results and measure the effectiveness of their campaigns. This means that businesses can see exactly how many people are clicking on their ads, how many are converting into customers, and how much they are spending on each click.
In addition to these benefits, Google Ads also offers a number of tools and features that can help small businesses optimize their campaigns and increase their ROI. For example, businesses can use Google's keyword planner tool to identify the most relevant keywords to target in their ads, or they can use Google's ad preview and diagnosis tool to see how their ads will appear to different users.
Overall, using Google Ads for marketing a small business can be a highly effective way to reach new customers, increase visibility, and improve ROI. However, it's important to remember that creating successful campaigns requires careful planning and execution, as well as ongoing optimization and monitoring to ensure that the ads are delivering the desired results.