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Why do I need Google Ads for my small business?

Updated: Oct 31, 2023




Introduction

Google Ads (formerly AdWords) is a great way to advertise your business online. It's easy to use and has many benefits, including the following:


You can start with a small budget

When you're starting out, your budget might be small. You can use Google Ads to get started with a small monthly budget and increase it over time as you get more familiar with how the platform works and what kind of results it will produce for your business.

Google Ads also makes it easy for beginners to set up their first campaign in just a few minutes by using the Budget Estimator tool. This tool will estimate how much money they'll need based on certain key metrics, such as location and industry type. In addition to helping users estimate their monthly costs before getting started, this feature also allows them to set daily budgets in order to control how much they spend each day on advertising campaigns (or even within individual ad groups).


Users who prefer having more control over their spending may prefer setting maximum daily limits rather than using automatic bidding strategies like Target CPA or Enhanced CPC bidding options


You'll only pay when someone clicks on your ad

You'll only pay when someone clicks on your ad. This is a great way to test different types of ads and see what works best for your business.

  • You won't be charged if they don't click.

  • You can set up a budget that works for you, whether it's $1 per day or $1 million per month (we wish!).

  • You can set a daily budget that works for you, so even if things get busy at work and no one clicks on any ads during the week, Google Ads will still stop charging once this limit has been reached - no overages!


You can set a daily budget that works for you

Setting a budget before you start is important. You can adjust your daily budget at any time, but once it's been set, you won't be able to change it for the remainder of that day. To ensure that your ads are showing only when they're most relevant and effective for your business, we recommend setting a daily budget that works best for you and sticking with it until things change (like when sales are slow or picking up).


If your ad spend exceeds the amount allocated in one day, no worries! Google will pause all other campaigns until there is enough money available again so that no ad gets skipped over due to lack of funds.


You can show ads to people who are likely to be interested in your business

You can show ads to people who are likely to be interested in your business. You can use demographics, location, and interests to target your ads. Using Google's ad targeting tools will help you find the right audience for your product or service by allowing you to choose specific groups of customers based on their characteristics (like age, gender and location).


You can reach the right audience, even while they're searching

With Google Ads, you can reach the right audience, even while they're searching.

You can target specific keywords, locations and device type -- or even people based on their interests and demographics. For example: If you own an ice cream shop in New York City with a shop in Brooklyn and Manhattan. You could set up a campaign that targets people who are looking for "ice cream sandwiches" in Manhattan or "ice cream parlors" in Brooklyn; then show them your ad when they search for those terms on Google or YouTube (or both).


Google Ads campaigns don't have to take a lot of time.

Setting up a Google Ads campaign is easy and can be done in minutes. You can see your results in real time, which means you know what's working and what isn't as soon as it happens. If one of your ads isn't performing well, pause it right away so that you don't waste any more money on it (or delete it altogether).


You also have the option of changing anything about your campaign at any time--from targeting settings to ad copy--so if something goes wrong with an ad or doesn't get enough traffic, make an adjustment!


No matter how small your business is, you can use Google Ads.

No matter how small your business is, you can use Google Ads to reach people who are likely to be interested in your product or service. You don't need a big budget, and you can start with a small daily budget that works for you. With Google Ads, you can set up an ad campaign and have ads show up on websites across the internet--even while people are searching!


Conclusion

Google Ads is a great way to get started with advertising. It's easy to set up, it doesn't take a lot of time and money, and it can help you reach people who are interested in what you have to offer. If you're looking for more information about how Google Ads can help your business grow, contact us today!

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