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  • Social Media Cowboys

Using Social Media to Develop a Personal Brand

Updated: Nov 11

If you want to stand out in your field or just feel like your social media presence is a little lackluster, it's time to create a personal brand. But how do you create a personal brand online? Let's take a look at what it takes:

Decide what you want to be known for.

Now that you have a brand strategy, it's time to decide what you want to be known for. What are your strengths? What are your weaknesses? What are the things that make you unique or different from others in your field? How can you showcase these aspects of yourself to attract new clients or customers and make them aware of who they're dealing with when they work with you or buy from you?

If there’s something specific that comes up as an answer to any of these questions, then it should be easy enough for me (or someone else) to find out about it by searching through social media posts and interviews online.

Choose the best social media platforms for your brand.

  • Choose the best social media platforms for your brand.

When it comes to finding the right social media platform for your brand, consider how you want to connect with your customers. Do they respond well to Facebook ads? Are they more likely to engage with a video on YouTube or Instagram Stories? How much time do they spend on each platform and what type of content do they consume there? The answers will help direct you toward the best fit for your business.

  • Create a strategy for using each platform effectively as part of developing a personal brand

Create an ethos.

A personal brand ethos is a set of core values that define your professional identity. It's the foundation for everything else you do, and should be flexible enough to grow with you as your career progresses.

For example, if your profession requires trustworthiness (e.g., a lawyer), then honesty will probably be one of those core values; if it requires creativity and innovation (e.g., a marketing director), then curiosity might be another one. If you find yourself having trouble identifying all of them at first glance, try asking trusted colleagues or mentors to help out!

Make a plan and stick to it.

With all the different social media platforms available, it can be overwhelming to create a plan for how you're going to use each one. Use these tips and tools to help you develop your own personal brand on social media:

  • Create a plan for each of your accounts. Figure out which ones you want and need, and then set aside some time in your schedule for them. If you're not sure where or how often to post, try using Hootsuite or Buffer (a paid service) so that all of your accounts are scheduled with posts at regular intervals during the day.

  • Use Canva for creating graphics that support your business goals and values—this free tool makes it easy! You can also download free images from Google Images (make sure they're royalty-free) if there's an image that would make an impact on people who see it in their feed while scrolling through their feeds!

Having a personal brand on social media can lead to better opportunities.

Social media can be used to get jobs, make money and build your personal brand. It's not just a fun way to connect with friends and family—it's also a tool that can help you grow as a businessperson. You can use social media to promote your products or services, or even find new opportunities that you hadn't considered before.

In the last few years, social media has become an important part of business culture in America, especially among young adults who make up the majority of social media users today. Having a strong presence on platforms like Facebook and Instagram is crucial for anyone hoping to make it big in tech entrepreneurship (or any other type of entrepreneurship).


The trick is to keep things interesting. It’s easy to fall into a routine, but keeping your personal brand fresh and exciting can help you stay on top of your game.