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  • Writer's pictureSocial Media Cowboys

Why you should use Google and Facebook ads for your business



Introduction

Google and Facebook Ads are powerful tools that can help you grow your business. They allow you to target specific audiences, so you can reach the people who are most likely to buy from you.

Google Ads is an advertising platform that allows businesses to promote their products or services on Google Search and other Google properties, such as YouTube and Gmail. When someone searches for something related to what your business offers, they'll see one of your ads at the top of their results page. For example: if someone searches for "dog training," then all the dog trainers in town will have an opportunity to show up in their search results with an ad about their services (and hopefully win over some new clients). Facebook Ads allows marketers (like us!) to create ads that appear within Facebook News Feeds when users are browsing through posts from friends or pages they've liked. These ads can be targeted based on demographics like age range; location; interests like sports fanships; relationship status; job title etc., allowing marketers access into highly specific groups within larger audiences which helps them better connect with potential customers while minimizing waste spend dollars spent on reaching out too far outside those parameters


The Power of Google Ads

Google Ads is a powerful tool that can help you reach new customers and grow your business. Here's how it works: Google Ads allows you to create ads for your website or app, then promote them on Google Search (the main search engine), YouTube, and other platforms. Your ad will appear alongside other search results based on what people are looking for at the time they're searching. You only pay when someone clicks on your ad or chooses to view more information about it--in other words, when they become interested in what you have to offer! You can use Google Ads in many different ways:

  • To drive traffic from search engines like Bing or Yahoo!

  • To get more leads through email campaigns * To increase conversions on social media sites like Facebook or Twitter

The Power of Facebook Ads

You can use Facebook ads to promote your business and products. Facebook Ads is a powerful tool that allows you to target specific audiences, such as people who live in a certain area or are interested in a particular topic. You can also create custom audiences based on the information they provide when they sign up for an account on Facebook. This makes it possible for you to reach exactly the right people with your offer, which will make it easier for them to convert into customers! You can set up an ad campaign with just one click using their easy-to-use interface, then monitor its performance through reports that show how much money has been spent so far (and what kind of return on investment that represents), along with details about how many clicks have been made by users who saw each individual ad during its run time period (known as impressions).


Comparing Google and Facebook Ads

You may have heard that Google and Facebook are similar platforms, but that's not exactly true. They both offer advertising options for businesses and individuals alike, but they differ in many ways.

Google Ads (formerly known as AdWords) is a paid search engine marketing platform that allows you to bid on keywords related to your business or product. When someone searches for something related to what you offer, their ad will show up above or beside other results in their search results page. You can use this tool to target people who are already looking for what you sell--and hopefully convert them into customers! Facebook Ads allow users with a Facebook account (which includes most people on the internet) to access targeted ads based on information they've provided when creating their profile. This means if someone likes an article from The New York Times about how dogs are better than cats because they don't scratch up furniture like cats do, then all subsequent ads shown by The New York Times will include information about dog training classes nearby cat likely be irrelevant since these users already own pets!


Creating Your Ads

You can create effective ads by following these tips:

  • Target the right audience. When you're creating your ads, be sure to target people who are likely to be interested in what you have to offer. For example, if you're selling shoes and want to reach women aged 18-25 who live in New York City and like shopping for shoes online, then use those keywords when creating an ad group for that ad campaign.

  • Use images that reflect the product or service being advertised. If someone sees an image of themselves wearing a pair of glasses on Facebook or Google+, they'll be more likely to click through than if there was just text next to it saying "Buy Glasses!"

Measuring Your Results

You can track your ad performance by using the Google Ads and Facebook Ads platforms. When you create an ad, you'll be able to see how many people saw it, whether they clicked on it and how long they stayed on your website after clicking. This information will help you understand how well your ads are performing and which ones are most effective at driving traffic to your site. You should also look at other metrics such as cost per click (CPC) or cost per thousand impressions (CPM). CPM is the amount paid for every 1,000 times an advertisement appears online; CPC refers to how much money was spent on each click made by a visitor who saw that specific ad. These metrics will tell you whether or not the ads were worth creating in terms of generating leads or sales from them based on their performance over time


Optimizing Your Ads

Optimizing your ads is the most important part of running a successful campaign, and it's something you should do on a regular basis. The goal is to improve your ad performance by making sure people who see your ads are more likely to click on them and convert into customers. To optimize your ads:

  • Test different headlines, images and copy (the text in the body) to see which ones perform best based on cost per conversion or clicks-to-conversion ratio. You can also use split testing to determine which combination works best for each type of conversion you're optimizing for (e.g., sales or signups).

  • Use negative keywords so that irrelevant searches don't show up in your targeting options; this will help keep costs down while still getting traffic from relevant searches!

Best Practices for Using Google and Facebook Ads

  • Avoid common mistakes.

  • Maximize your ROI.

  • Get the most out of your campaigns.

Conclusion

You can use Google and Facebook ads to:

  • Drive more traffic to your website.

  • Generate leads for your business.

  • Increase sales conversions.

To learn more or to get started, feel free to reach out to us!

Phone: (254) 332-1987

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