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SEO Strategies For 2023: How To Maintain Strong Rankings

Updated: Feb 14




Introduction

SEO is a critical part of modern business, and it's always changing. As search engines adapt to the demands of consumers and businesses alike, so must SEO strategies keep up. Here are some predictions for how SEO will evolve over the next few years:


Create Long-Form Content More Often

The best way to maintain strong rankings is by creating long-form content more often. While you may think that shorter articles will be easier to produce, they won't help your SEO strategy as much as longer ones.

Longer pieces have a number of benefits:

  • In-depth information and analysis can be provided in one place, rather than being spread out over multiple pages or sections of a site. This makes it easier for users who are looking for specific information (like who might want to learn about how SEO works) since all their questions will likely be answered in one place!

  • Longer articles tend to include more keywords, which means higher rankings when people search for those terms on Google and other search engines like Bing/Yahoo!


Ensure Videos Are Mobile-Friendly And Visually Appealing

In order to get your videos in front of the right audience, it's important to ensure that they meet all the criteria for search rankings. For example, videos have a higher chance of showing up in search results than text-based content. This means that if you're looking to increase traffic from organic sources, then creating and optimizing video content should be part of your strategy.


Additionally, people are more likely to watch engaging videos than boring ones (obviously). When crafting your video content strategy, keep this in mind so that you can create videos that will resonate with viewers and encourage them to share or comment on what they've seen--which will help increase brand awareness as well as give potential customers an opportunity for additional conversions down the road!


Finally, make sure all of our efforts are aligned with these goals by ensuring any new pieces are mobile friendly (so users don't have trouble viewing them) visually appealing (because no one wants ugly ads) relevant topics (so there aren't any disconnects between what was promised versus what actually happens).


Use Up To Three H2 Headings Per Page

The H2 heading tag is a powerful tool for breaking up your content into sections, as well as highlighting keywords. It's important to use them correctly, so that Google can understand what type of information you're trying to present and how it should be categorized.


Use Up To Three H2 Headings Per Page

The first thing you need to know is that there should only be one h2 tag per page (with some exceptions). When creating an H2 tag, make sure the text inside of it describes something specific about what comes after it! If there are multiple topics being discussed on one page, but they don't relate directly with each other or aren't connected by any sort of relationship whatsoever, then don't worry about using multiple H2s; just stick with one so that readers can easily navigate through your content without finding themselves lost in between paragraphs without any guidance from headings telling them where they're going next!


Focus On Topic Clusters, Not Keywords

Keyword research is an important part of any SEO strategy, but you shouldn't rely on it to drive your content strategy. Instead, focus on topic clusters and use tools like Google Trends to find topics that are relevant for your business but haven't been covered by other sites in the past. For example, if you run a business selling high-end shoes online and want to rank for "menswear," there are already thousands of articles out there covering everything from trends in menswear fashion to how to dress well at work--so why bother writing another one?


Instead, focus on creating content around topics like "how men can dress well in their 40s" or "5 mistakes men make when buying new shoes." By narrowing down your focus this way (and using keywords related specifically instead), you're much more likely not only get found by people searching those terms, but also build trust with them as they read through what you've written.


We predict this will be the near future of search engine optimization.

We predict this will be the near future of search engine optimization.

With the ever-changing landscape of SEO, it can be difficult to stay up-to-date on what's coming next and how you can use it to your advantage. We've put together a list of predictions for 2023 that will help you navigate these changes and maintain strong rankings in Google.


Conclusion

We expect these changes to have a major impact on SEO strategies. Long-form content will be more important than ever, as well as videos that are mobile-friendly and visually appealing. It's also important to focus on topic clusters rather than individual keywords when writing blog posts or creating website content.

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