Branding is the process of developing a unique name and visual identity for a business. It's the foundation of your company's reputation, and it can make or break your success.
Branding is important for all businesses, large and small. But for small businesses, branding may be even more important because you don't have the resources that larger companies do to build awareness about your product or service.
The first step in creating a brand is to create a name for your business that's memorable and easy to understand. The second step is to develop a logo that reinforces the name and gives people something they can associate with your company long after they leave your website or store location. In addition, you need to create collateral that includes letterhead, business cards, brochures and other marketing materials so customers can see your brand every time they interact with you or someone who works for you.