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Ecommerce Trends That Will Define Online Shopping in 2022

Updated: Oct 31, 2023


It's hard to believe that just a few years ago, Amazon had just started selling books online. The ecommerce industry has come a long way since then, and today we have more than 2 billion people shopping online every month. What does the future of ecommerce look like? That's the question we'll attempt to answer in this post. We'll explore the trends that will shape online retail over the next five years and beyond.

The new ecommerce trends will focus on the post-COVID era.

As we look to 2022, the post-COVID era will be focused on two major trends. The first is how retailers will use data and technology to personalize the customer experience. The second is how customers will interact with each other in a social shopping environment.

The term "COVID" stands for "Customer Obsession, Value Creation & Innovation." It's a framework that was developed by Accenture Strategy with input from executives at several Fortune 500 companies looking for ways to improve their business performance through better customer experiences online (and offline). COVID emphasizes four key elements:

  • Customer obsession - understanding what your customers want so you can deliver it faster than anyone else

  • Value creation - creating unique products or services that delight your customers

  • Innovation - continually improving products/services based on data insights

In 2022, it's expected that personalization and experience will be prioritized over price.

Personalization and experience are expected to be prioritized over price in 2022. Personalization allows businesses to understand their customers better, improve the customer experience, and ultimately increase sales.

In order for retailers to succeed in this new era of ecommerce, they will need to move away from generic one-size-fits-all offerings and towards customized products that appeal directly to individual shoppers' needs.

Businesses have to put AI at the center of their strategy in 2022.

AI will be at the center of every successful ecommerce business strategy in 2022.

AI will help businesses make sense of their data, improve customer experience, increase efficiency and reduce costs. AI will also help businesses improve security by detecting fraud before it happens.

Omnichannel shoppability will continue to gain importance in 2022.

Omnichannel shoppability is an extension of omnichannel shopping, which refers to when a customer can buy products from an online store using multiple devices. Omnichannel shoppers will often use their smartphones or tablets for discovery and research purposes, then make purchases on desktop computers or laptops.

Omnichannel shoppability builds upon this concept by allowing customers to complete their purchase across all devices at any time--even if they don't have access to their preferred device at the moment. For example, if you're browsing through your favorite clothing brand's website while waiting in line at the grocery store with nothing but your phone in hand (and no cash), it would be nice if there was an option for completing checkout through voice commands so that you could get back home as quickly as possible without missing out on any sales opportunities!

Subscriptions are set to take over ecommerce in 2022.

You may have seen subscriptions on the rise in 2018, but the next few years are set to bring them into the spotlight. Subscriptions give customers a reason to come back and buy from your store again and again, which is why they're such an attractive option for both businesses and consumers alike.

Here are some of the biggest advantages:

  • Subscription services build customer loyalty--and that's something that every company needs in order for it to thrive in today's competitive marketplace!

  • They also make it easier than ever before for you as an online retailer to monetize your business--whether through one-time purchases or recurring payments per month/year/etc...the possibilities here are endless!

And finally (but certainly not least): Subscriptions allow retailers like yourself who sell physical goods online via platforms like Amazon FBA fulfillment services & Shopify dropshipping apps increase sales without lifting another finger after setting up those initial accounts with these third-party vendors first.*

Customer experience will play a pivotal role in shaping ecommerce trends in 2022.

In 2022, customer experience will play a pivotal role in shaping ecommerce trends. The post-COVID era promises to be filled with personalization and experience over price as businesses put AI at the center of their strategy. Omnichannel shoppability continues to gain importance as more consumers shift from browsing online to shopping on mobile devices or through voice assistants like Amazon's Alexa or Google Assistant.

A personalized experience is key for an outstanding customer journey

The customer journey is the most important part of the customer experience. It's the path a customer takes from initial awareness to consideration, purchase and beyond.

The customer journey consists of five steps: awareness (where they learn about you), consideration (what they think about your brand), purchase (their decision to buy), evaluation (whether they were satisfied with their purchase) and loyalty (if they're happy with your product or service).


We predict that ecommerce will continue to be shaped by customer experience in 2022. Businesses need to put their customers at the center of their strategy and build a personalized experience for them. Omnichannel shoppability will also become more important as consumers demand ease of use across different devices and platforms. In addition, artificial intelligence can help businesses understand their customers better so they can offer them what they want most from an online store: convenience!


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