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Learn About SEO - Search Engine Optimization

Updated: Oct 31, 2023


Learn about SEO
Learn about SEO

Introduction

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via organic ranking methods. The higher the rank, the more traffic your site will receive from different search engines.

SEO can be done by both on-page and off-page methods. On-page means to optimize your website content so that it contains relevant keywords and phrases that people are searching for in Google, Yahoo! or Bing etc., while off-page refers to backlinks from other websites which point towards your own website/blog/websites etc., as well as social media presence like Facebook, Twitter etc..


Keyword Research

Keyword research is the process of identifying keywords that are relevant to your business and its products. This can be done through a variety of methods, including:

  • A keyword suggestion tool (like Google's Adwords Keyword Planner)

  • Searching for related terms in search engines like Google or Bing

  • Using tools like Ubersuggest to find long-tail keywords that are using when they search for something similar to what you offer


On-Page Optimization

On-Page Optimization is the process of optimizing your website's content and code to make it more attractive to search engines. The following are some of the most important on-page SEO elements:

  • Page Title

  • Meta Description

  • Page Content


Off-Page Optimization

Off-Page Optimization Off-page optimization is the process of building links to your website, which helps search engines determine how relevant your site is. The more backlinks you have pointing to you, the higher it will rank in search engine results. This can be achieved by creating content that others want to share and link back to, getting involved with social media (such as Twitter), or even paying for advertisements on other websites.

The first step in off-page optimization is building links from high quality sites that are relevant to yours. This can be done through guest posting, which involves writing an article for another site and then having them link back at the end of their post; or by participating in forums where people discuss topics related to yours (for example: if I were selling wedding dresses online, then I could join a forum for brides-to-be).


Technical SEO

Technical SEO is the process of ensuring that your website is built in a way that allows search engines to crawl, index and display it correctly.


There are two main parts of technical SEO: crawling and indexing. Crawling refers to how well Googlebot can access your content, while indexing refers to whether or not Google has put any of your pages into its database, so they can be found through search queries. The third part of technical SEO involves structured data (which we'll discuss later).


Local SEO

Local Search Listings Local search listings are a critical part of your website's visibility in local search results. The most effective way to get these listings is through the use of Google My Business (GMB), which allows you to create and manage your business' listing on Google Maps. However, there are other ways that you can optimize your GMB profile so that it appears higher in local searches for relevant keywords related to your business.

Local Content Optimization The content on your website should be optimized for both organic search and local SEO purposes. When writing new pages or updating existing ones, make sure they contain relevant keywords that people would use when searching for products/services like yours locally--or even regionally if possible! This will help increase traffic from both organic searches as well as those coming directly from GMB listings, where users may be looking specifically at businesses within a certain area rather than across all locations nationwide (or worldwide). Review Management


Reporting & Analytics

Reporting and analytics are an integral part of SEO. The goal is to get a clear picture of where you stand with regard to your rankings, traffic, and conversions. This information can help you make better decisions about how to improve your site's performance in search engines.


There are several tools available for reporting on the performance of your website:

  • Google Search Console (formerly Webmaster Tools) - this free tool from Google provides detailed information about how your site is performing search, including crawl errors and indexing status. It also offers recommendations for improving its visibility in SERPs (Search Engine Results Pages).

  • SEMrush - this paid service provides detailed reports on keyword rankings across multiple countries and languages, as well as competitor analysis data based on organic keywords they rank for on Google (and Bing). It also includes useful information such as social media reach/traffic stats so that you can see which content has been most successful at driving traffic back into the site itself rather than just directing readers elsewhere online via links or shares etcetera...


Mobile SEO

Mobile SEO You can optimize your content for mobile by making sure it's easy to read and navigate, has a fast load time, and is relevant to the user's query. This can be done by:

  • Optimizing your site for mobile devices.

  • Using responsive design so that it adjusts automatically based on the device being used (e.g., desktop vs tablet vs smartphone).


Voice Search Optimization

As you may have noticed, voice search is a growing trend. According to Google, the number of people using voice search has increased by 50% in the last year alone. The good news for SEOs is that this means there's an opportunity to optimize your website for this type of query and get it into featured snippets (the blue box at the top of SERPs). If you haven't already done so, it's important to understand how voice search works: when someone uses their phone or computer as if they were talking with someone else--asking questions like "what time does Target close?" or "what's the weather going to be like tomorrow?"--and then looks up those answers on Google instead of asking another person directly. There are two types of queries that fall under this umbrella: explicit and implicit queries; we'll talk more about these below!


Conclusion

The benefits of SEO are many, and they're not just confined to your website. When you optimize your content for search engines, it's easier for people to find what they're looking for on the internet. This means that more people will be able to read about your business or product--and in turn, this can lead to more sales.

With this guide at hand, you should now have a better understanding of how search engine optimization works and how it can help improve performance in organic search results. If there are any questions about anything covered here (or if there's something else we missed), please let us know by contacting us!


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