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8 Reasons to Drive to Waco, Texas

Updated: Aug 23

Written by Kevin Gray

Located halfway between Austin and Dallas, Waco is a convenient stopping point for countless travelers. But it’s also a deserving destination in its own right, offering visitors plenty to see and do—and drink. Here are eight reasons to load up the car and head for the Heart of Texas, from exploring one of the state’s best parks to sampling the liquid wares at a top-notch distillery.

Channel your inner fixer-upper Magnolia Market at the Silos

Whether or not you’re a fan of Joanna and Chip Gaines—the power couple behind Fixer Upper and the Magnolia brand—you can’t deny their impact, on Waco and beyond. They’ve turned a popular TV show into a lifestyle empire, which includes a swath of tightly curated concepts centered around two 1950s-era 120-foot-tall silos. Six boutique stores flank the flagship Magnolia Market, peddling everything from men’s provisions and women’s clothing to bags, books, and bath products. If you’re hungry, there’s a restaurant, bakery, and coffee shop on site, and if all that makes you tired, you can stay at one of the four Gaines-designed vacation rental homes located throughout Waco.

Drink Some of the country’s best whiskey at Balcones Distillery

It wasn’t too long ago that the country’s best distilleries (and nearly all its distilleries) were concentrated in Kentucky and Tennessee. Today, liquor is produced in all 50 states, with Texas responsible for dozens of great brands churning out every spirit under the sun. Waco’s award-winning Balcones Distilling helped put Texas whiskey on the map, and continues to put out some of the best juice in the country, from single malts and straight bourbon to bottles made with blue corn. Book a tour in advance, then swing by for an up-close look at how the magic gets made before sampling a few of their esteemed products. There’s also a bottle shop, so go ahead and procure a couple souvenirs straight from the source—they make great gifts, even if the recipient is your own stocking.

Hundley Photography/Shutterstock

Explore all 416 acres of Cameron Park

Located near downtown Waco and the Brazos river, Cameron Park is one of the largest municipal parks in Texas, providing ample green space for locals and visitors to stroll and hang out. The park features 20 miles of twisting recreational trails, perfect for hiking and biking, plus a 23-hole disc golf course, a zoo, and a saltwater aquarium. For the best views, head up to Lovers Leap, which looks over the limestone cliffs to the river below, or hike up Jacob’s Ladder, a series of 100 zigzagging steps that leads to a scenic bluff. There’s lots to do here, so make a day of it, then retire to the grass with a picnic like so many others do when the weather’s nice (hint: it often is).

Load up on celebrated barbecue

You can find mouthwatering smoked meats all over the state, in Austin, Dallas, Houston, and many places between. But if you’re craving ‘cue in Waco, you don’t have to leave to get your fix—just head for one of two lauded favorites: Guess Family Barbecue and Helberg Barbecue (technically located a stone’s throw outside of town), which both landed on Texas Monthly’s most recent top-50 list. Guess is praised for its old-school approach to Spare Ribs and Brisket, but don’t sleep on its Fried Baby Back Ribs, Brisket Melt Sandwich, and SmashBurger. Helberg gets top marks for its Pork Steak, Smoked Chicken, and Housemade Sausage. There’s no reason to choose one or the other when the two outposts are only a 15-minute drive apart, so skip breakfast and indulge in the double lunch of champions.

Visit a quirky local museum

Way before there was Magnolia or Balcones, there was Dr Pepper. The iconic soda was created in Waco in 1885 and today, the original bottling plant and the Kellum-Rotan building—one of the oldest in downtown Waco—house the Dr Pepper Museum, which opened in 1991. Take a tour to learn all about the brand and its history, slam a soda flight of six hard-to-find flavors guided by a “soda sommelier,” then try making your own. The museum’s “make-a-soda” experience lets you mix and match different flavors and bottle the results. The museum also holds one of the largest soft drink memorabilia collections in the world, with lots of Dr Pepper ephemera alongside obscure brands—looking at you, Kickapoo Joy Juice. End your day with a trip to the on-site soda fountain, where you can score a cool drink or an even cooler ice cream-laced float.

Step back in time at the Waco Mammoth National Monument

Fun fact: Columbian Mammoths roamed across Waco approximately 65,000 years ago. Of course, being from Texas, they differ from the Woolly variety, standing taller (about 14 feet) and weighing more (up to 10 tons). In 1978, a few men stumbled across some well-preserved bones, and since then, more than 20 mammoths have been found at the site, with experts believing the herd died together in a single natural event. Many of the fossils were excavated and housed at Baylor, but six mammoths remain in the ground in their original position at a protected dig site, now part of the Waco Mammoth National Monument, located on 100 acres of wooded parkland along the Bosque River. Take a self-guided tour of the site, learning about the history of the discovery and the Pleistocene Epoch (or Ice Age, if you prefer) when these animals called North America home.

Quench your thirst at ace craft breweries and coffee shops

One cannot (well, should not) subsist on whiskey and Dr Pepper alone. Fortunately, Waco has plenty of other options to sate your thirst, including a handful of craft breweries and quality coffee shops. Sip some local beers and take advantage of the full kitchens at Waco Ale Company and Southern Roots, where you can collectively eat pizza, wings, tacos, and sandwiches, then post up on the dog-friendly beer garden at Brotherwell Brewing. Along the way you’ll be able to sample IPAs, Pilsners, Belgian-style Tripels, and more. If you need a little pick-me-up to get through the afternoon, order something caffeinated at local favorites Dichotomy (which also serves booze), Pinewood (which also serves beer), or Common Grounds, which hosts occasional concerts on its tree-lined property.

Witness Big 12 greatness at Baylor

Baylor University’s athletics program punches well above its weight, with nationally ranked teams across multiple sports. The school’s football team is a regular Big 12 contender, playing in a newly built stadium that seats 50,000 people. Tailgate before the game and wander around the campus afterward for the full experience. The baseball team is also solid, but basketball is where the school really shines. The mens’ and womens’ teams are two of the best in the country, with the mens’ squad winning the 2021 title and the womens’ team winning the title in 2005, 2012, and 2019. That’s a lot of championships for a small-market school with just 20,000 students. Snag tickets to a game, and you might just catch sight of another historic title run.